Bancarización: bringing a savings product to market in Mexico
Mexican banking meets California design in this film about creating a savings product for low income Mexicans.
22 million households in Mexico are middle and low income. Only half of them have a bank account. So CGAP brought in IDEO.org, the non-profit arm of the California design firm known for pioneering human-centered design to work with Bancomer, one of Mexico’s largest banks, and come up with a product that will open the market to low income savers.
Camera Peter Cairns. Produced and directed by Jeanette Thomas.