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Eko: Chasing the Fortune at the Base of the Pyramid

Abhishek and Abhinav Sinha created a software program that allows migrant workers in India to send money using a cellphone. Now their company, Eko Financial Services Ltd., is working with two major banks, the State Bank of India and ICICI, India’s second largest bank, to offer financial services to poor and low income customers using local agents—mom and pop stores, pharmacies, and airtime resellers—as cashpoints.

This short film profiles Eko agents and customers to see how businesses chasing the fortune at the base of the pyramid are serving the needs of poor customers in India.

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