Developing Stories

Ramesh Ramanathan, Chair of Janalakshmi, a microfinance institution in India talks about the state of financial inclusion in India and the huge market that exists among those the bottom of the pyramid. But the bottom of the pyramid is not a monolithic group: ‘There’s a pyramid within the pyramid,” says Ramanathan. And there is a huge amount to learn about customers’ behaviors in order to design appropriate products that will meet their needs. “We’re just scratching the surface,” says Ramanathan: “If you want to be more relevant you have to start listening more.”

Camera Peter Cairns
Produced by Jeanette Thomas