Welcome to the Western Balkans, where they’re forging a new future and a new way of doing business. The countries of the former Yugoslavia and Albania are hardly famous for their entrepreneurial spirit. But travel around and you soon find a surprising number of new companies dotted throughout the Western Balkans that are already setting their sights beyond smaller domestic markets and looking to Europe, and the world.
Nearly 30 million people—a quarter of the Mexican population—live in rural communities, most with no access to cell phone coverage or formal financial services.
Telecomm, the state-run telegraph agency, thinks that they can create a new model that will bring basic mobile services and bank accounts into the hands of rural inhabitants and spur economic development in these rural communities.
They see Santiago Nuyoó as the chance to prove their case.